I Heart Shirts

I heart shirts are the oldest format in the game and we treat it with the disrespect it deserves. "I HEART BICEPS". "I HEART SUBMISSIVE MEN". "I HEART CRACKING EGGS". "I HEART MY BOYFRIEND'S TOES". If you can love it, we have probably put a heart in front of it, and if we have not, it is only because you have not told us yet.

An I heart tee for every obsession

This is the collection for hyperfixations, inside jokes and the friend who has one weirdly specific thing they will not shut up about. An I heart tee is the birthday gift that proves you actually listen. It is also the group costume of choice: four friends, four hearts, four questionable priorities. Every design comes as an oversized organic cotton t-shirt and a hoodie with worldwide shipping, so the whole friend group can match across three time zones.

Wear an I heart shirt to the festival, to the gym, to the family barbecue where someone will read it out loud and slowly regret it. The heart is the same on all of them. What comes after it is your problem.